Seems so simple, right?  But have you done it? Did you set goals when you first developed your nonprofit website? Have you stuck to them and updated them over the years?

Just like your nonprofit organization’s mission statement, your website should have a mission statement as well.  The primary objective of your website is to support your organization, and this should come through in every piece of information on your site.

What else do you want your website to do for you?  Is it a method of communication? Is it a promotional tool?  Is it a resource about you? About the community? For your members? For your non-members?

Whenever we design websites, the first question we ask clients is “who is your target audience?”  Figure out who will be using your site, and make sure you address all of the needs that you can for each of those target audiences.  If you aren’t doing that, you need to figure out what you’re missing.  If you have information on your site that is irrelevant to your target audiences, consider removing it to cut down on the clutter.

If you have any questions about your nonprofit website design, we’re inspired multimedia, and we’re here to help.